That Golf Course in New Jersey
During his first few months in office, President Donald Trump spent many of his weekends at Mar-a-Lago, which some have called his “Winter White House,” in Palm Beach, Florida. His trips there were subject to criticism on the grounds of both symbolism and substance. Symbolically, his visits both conflicted with his campaign promise to rarely leave Washington, D.C., and undermined his frequent criticisms of his predecessor for traveling while in office. Substantively, Trump’s trips to Mar-a-Lago make manifest one of the major problems with his decision to retain ownership of his businesses while in office: Anybody seeking to influence Trump could theoretically pay for a membership, putting money in his pocket while potentially gaining direct access to him. In this way, the president’s mere presence serves as an advertisement for the resort.
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Many of the same concerns apply to Trump’s “Summer White House,” his golf club in Bedminster, New Jersey. It’s historically been his summer getaway, and, given his penchant for visiting his own properties, it’s expected he will be spending more time there in coming months.
But whereas the problems with Mar-a-Lago have mainly been implicit—neither Trump nor his company, the Trump Organization, has acknowledged any link between the election and, say, the decision to double the club’s initiation fees in January—the intermingling of the presidency and the Trump Organization is on more explicit display in Bedminster. While there’s plenty of evidence (especially on social media) that visiting Mar-a-Lago could lead to an encounter with the president, Bedminster appears to have been actively advertising the possibility. According to Laura Holson of The New York Times, who toured the property with Trump’s son Eric,
Mr. Trump is a selling point for prospective brides and grooms considering holding their weddings at the club. When I was there, I was given a marketing brochure that made the following pledge: “If he is on-site for your big day, he will likely stop in & congratulate the happy couple. He may take some photos with you but we ask you and your guests to be respectful of his time & privacy.”
In a remarkable piece of advertising synergy, Trump made good on the promise in the brochure the weekend after Holson published her article. Between June 9 and June 11, Trump’s second weekend visiting the property since taking office, numerous photos posted on Instagram show the president posing for pictures with his paying guests at the resort, including not only a bride and groom but also a group of eighth-graders at their middle-school graduation party.
Though Holson notes that “a spokeswoman for the club said that the specific brochure has been discontinued,” the fact that it was present after Trump took office in the first place demonstrates the conflict of interest the resort creates. Trump himself has even acknowledged that his presence is a draw for the property: In November, shortly after the election, Trump told paying guests that he would be interviewing prospective members of his cabinet at the golf club and that members might be able to “come along” to the meetings.
Bedminster offers a prime opportunity for anybody with deep enough pockets—the initiation fee reportedly runs $350,000—to attempt to buy his or her way into a meeting with the president, a fact that marketers at the Trump Organization appear to have recognized. And scientific studies show that even minuscule financial transactions can be enough to significantly influence the recipient, meaning that, if and when such a meeting happens, the fact that such visitors are paying Trump to be there will almost certainly hang over the encounter—and make him more inclined to do something in return.
The situation demonstrates how Trump’s continual choice to shirk longstanding ethical procedures threatens to compromise his decision making as president. As Trump himself has noted, the president is technically exempt from federal conflict-of-interest laws (although not, as has been frequently noted, the Cons ution’s emoluments clause). But by retaining ownership of his businesses, Trump creates the exact situation those laws were designed to prevent: On issues both large and small, it’s an open question whether Trump is prioritizing the well-being of the country or whether he’s allowing his financial interests to dictate his behavior.