it's not only that; many of them are just downright cheerleaders for certain players and teams. stephen a. is a perennial front runner, greenie is an apologist and yes man, windhorst is unabashedly sycophantic (to lebron particularly) and so on. denver, sac town, and milwaukee (even philly to a lesser extent) are experiencing what the spurs did during their run, being ignored so that the preferred teams are pandered to. this is the NBA's problem, promoting the hand-picked rather than the league and the game itself.