The NIL was a generally good thing in concept, but is leading to nothing schools like BYU just buying talented freshman probably to just straight up squander them. It'll be generation after generation of American player who is just ruined.
It's Americans in general. Americans are frivolous, complacent, lazy, have no idea about value other than what is flashy or what the big media conglomerates tell them they should consume. This capacity was always there, but it's gotten far, far, far worse. Just a huge population of the stupidest, most arrogant wasteoids imaginable, and not a single one of them will get off their asses to defend any parts of their lives much less anyone else's.