It is also an excuse people use because the product that is the NBA is not selling like it once did. The league is in a position where if they don't get mega market teams like the Lakers and Celts in the finals, ratings will be mediocre to bad. Easy to say the "Spurs are boring people don't like them" truth is people are not loving the NBA in gen these days based on the ratings as a whole, although they were a bit up this year.

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