RATINGS NEWS
NBA Playoffs: All three networks partners are recording double-digit gains for first-round playoff coverage. The games on ESPN have jumped 33 percent with an average of 3 million viewers for its’ nine games with the April 25 telecast of Game 3 of the Spurs-Phoenix Suns series drawing ESPN’s largest audience with 3.9 million viewers. Ratings for ESPN on ABC games averaged a 3.2 rating for a 19 percent increase over 2007 playoff games. TNT’s playoff games are up 11 percent after 22 first-round games. In viewership numbers compared from the 2007 playoffs, the tally is ABC is averaging 4.7 million for a 16 percent increase, ESPN is averaging 3 million for a 36 percent increase and TNT is averaging 3 million for an 11 percent increase.
Both ESPN and TNT had double-digit increases for regular season coverage. ESPN averaged a 1.3 cable household rating with an average of 1.5 million watching its games for an 18 percent rise in ratings compared to its 2006-07 numbers. TNT averaged a 1.3 cable rating, a 1.1 national rating and averaged 1.47 million viewers for 2007-08 regular season coverage. Those numbers translate to a 13 percent increase from 2006-07’s numbers, a nine percent rise in national ratings (1.2 for 2006-07), a 14 percent rise in cable ratings (up from 1.21) and a 12 percent rise in viewership.