This course will cover Smear Campaign strategy and tactics for giving away a high profile national election, specifically the election for President of the United States.
Will touch on all important mobilizing elements sure to increase chances of failure:
- How to attack opposing candidate on an issue that has been the one common criticism of your own candidate (ex: experience). This keeps your candidate's flaws in the national dialogue due to the ease with which your opponents can reference them to rebutt your attacks. This is especially effective if the opponent you are attacking is running for a less important office.
- How to attack opponent on elements of his/her personal beliefs and experience that many voters can relate to, therefore more strongly aligning those voters to your opponent. Key topics covered:
--- Christian beliefs
--- Rural/small town heritage
--- Parenthood/children
- How to combine all attacks into a chaotic stream of new daily developments over the course of several weeks. We will explore how this creates a cacophony of criticism that appeals only to your candidate's base, mobilizes the opponent's base, and confuses/frustrates independents by burying legitimate concerns with trivial ones.
--- We will also contrast this strategy with smear campaigns of the past that more successfully integrated attacks under a strong and memorable central theme (ex: Swift Vets)
This course is offered every four years.
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