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looks like fans will have to cut a session of botox to afford em
LAKERS
Lakers to raise ticket prices for 'premium' games
Seats for seven contests will cost $10 to $55 more.
By Greg Johnson, Los Angeles Times Staff Writer
September 17, 2008
The Lakers on Tuesday unveiled a ticket premium that will add as much as $55 to the cost of an admission to seven home games during the 2008-09 season against such top-flight compe ors as the Celtics, Cavaliers and Mavericks.
The premium to be levied on individual Lakers tickets will range from $10 on a $35 seat to $55 for a $260 seat and be in effect for home games against Boston (Dec. 25), Cleveland (Jan. 19), San Antonio (Jan. 25), New Orleans (Feb. 20), Phoenix (Feb. 26), Dallas (March 15) and Houston (April 3).
The premium comes on the heels of an overall price increase of about 5.5% that the Lakers announced for individual game tickets following the 2008 NBA Finals. That price hike marked the third consecutive postseason increaseby the Lakers.
Season-ticket holders, who account for about 13,600 of the 15,000 seats that the Lakers make available during home games at Staples Center, won't be subject to the premium. The Lakers also won't charge more for the select games for about 600 seats in the upper-level bowl that continue to be sold at a league-mandated $10. (Staples Center controls about 4,000 seats in premier sections and luxury suites that have a separate pricing system.)
The premium will be assessed on "roughly 900 to 1,000 tickets at the seven games," said Tim Harris, the Lakers' senior vice president of business operations. The added revenue generated by the big-game ticket premium, along with the season ticket increase, will be used "to offset our increasing payroll costs," he said.
Ticket premiums are increasingly common in professional sports as franchises and leagues scramble to create additional revenue. The premiums are calculated in part by the pricing of tickets that are resold online.
The Clippers, for example, don't charge a set premium for big games but do allow individual ticket prices to rise or fall as game time approaches. "Let's say a visiting team trades for a big player, or someone breaks his ankle," said Carl Lahr, the Clippers' vice president of sales. "We have the ability to raise or lower prices based upon market demand."
The Dodgers have not adopted a premium for big games, but the Angels levied a premium on tickets for 14 home games this season, including opening day, a July 4 game, three-game homestands against the Dodgers and Red Sox, and six home games against the New York Yankees. The premium added up to $10 to the price of a single-game ticket -- but, as is the case with the Lakers, isn't being assessed against season-ticket holders.
Flexible pricing based upon perceived demand is a "good idea" for sports franchises, said Andrew Zimbalist, a sports economist at Smith College. "Any economist who thinks otherwise will lose her license. The only trick is to introduce the flex pricing gradually, so as not to alienate the fan base."
The nation's unsettled economic picture hasn't dulled demand for Lakers tickets, Harris said. Despite a price hike, more than 99% of season-ticket holders have renewed their packages for the upcoming season. Fans who want to add their name to a waiting list must put down a $100 deposit for each requested seat.
http://www.latimes.com/sports/la-sp-...,3323833.story
looks like fans will have to cut a session of botox to afford em
Are they going to cut prices if Bynum gets injured again?
So tickets for Lakers-Spurs will remain cheap?
Sweet
After the last 3 years of Laker injuries, they have already exceeded their injury quota for the next 5 years.
Unfortunately no, the Spurs are still a premium team
San Antonio (Jan. 25) - $55-$260
I woke up to this news in my paper this morning, it started my day lousy. I'm trying to see the Spurs and the Lakers keep making it harder.
I love the Lakers but it's a ing joke what they are doing with ticket prices. It's not about making sure the average fan can go see games anymore, it's about squeezing as much money as they can from the richest of the rich that can easily afford it.
These are the ppl you support, shame isn't it?
They could always take it out on a loan.
Unfortunately no, the Spurs are still a premium team
San Antonio (Jan. 25) - $55-$260
Good thing am too poor to afford tickets anyways.
That's why there should be more Clippers fans.
No increase for the season opener vs the Blazers?
los angles is a crap whole anyway, good for them!
You're a fool if you think any sports team isn't trying to get as much money from you as they can. Market dictates the prices.
I haven't had any luck trying to see the Spurs against the Clippers either. The good seats are still expensive and they sell out instantly because it's the Spurs.
Here we go with the assumptions again, i'm just saying your team is obnoxious. Yeah, that's a good description.
Yet the Golden State Warriors raised ALL their ticket prices despite missing the playoffs. The Lakers then do something that is common practice in the world of American sports (baseball teams have been doing this for years) and they're obnoxious. Yeah, ok.
If you're well off enough to afford Laker tickets in the first place this does not affect you one bit. Besides that, the league mandated 10 dollar seats are still in place.
Obnoxious- highly objectionable or offensive; odious--annoying or objectionable due to being a showoff or attracting undue attention to oneself--
This is the type of product they packaged to create revenue. This product is obnoxious. Did I ever say anything about Golden State? No.
hahahah
Yeah it's a called Capitialism. Get used to it.
Theres nothing offensive or obnoxious about what the Lakers did. Terrible description. The product is high in demand and the consumers are willing to pay for it.
Spurs did this last season- I have not checked as to whether they are doing it again.
It hasn't been about that for a long time. Welcome to the free market. Don't like it, you don't have to support them. They won't miss our $1.98 anyway.
The art of basketball is subjective, this is my opinion of Laker basketball. I never said I didn't support capitalism. The raising of prices doesn't only occur in capitalist markets.
So a Spurs fan doesn't like the Lakers. Thanks for this shocking opinion
I know, sometimes it takes a few posts to understand.
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