Sure. My point is that outlets like ESPN have chosen to anoint players like those two, almost to the exception of others. I wonder sometimes where the league would be if ESPN had chosen to give the same sort of devoted, loving, "your my boy" coverage to Tim Duncan 10 years ago -- I suspect, frankly, that people would be tuning in to watch the Spurs because Tim Duncan would be a mega-star.
Again, my point isn't to dispute what you've said in general. It's to dispute this notion that "it's what the people want" in the sense that I think it's what the people have been made to want.
If this is the NFL, the Spurs are a must-watch glory team and Duncan is a mega-star. In the NBA, guys who have substantially fewer actual accomplishments than a guy like Duncan are mega-stars, teams that haven't done as much as Duncan's Spurs are must-watch glory teams. That's no coincidence -- it's directed coverage.