Building on 16 years of water-cooler programming and soaring ratings growth following its most-watched year ever, SCI FI Channel is evolving into Syfy, beginning this summer, Dave Howe, president, SCI FI, announced today.
By changing the name to Syfy, which remains phonetically identical, the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure. It also positions the brand for future growth by creating an ownable trademark that can travel easily with consumers across new media and nonlinear digital platforms, new international channels and extend into new business ventures.
"Imagine Greater" will become the new brand message and tagline, inviting both consumers and advertisers into a new era of unlimited imagination, exceptional experiences and greater entertainment.
Syfy more clearly captures the mainstream appeal of the world's biggest entertainment category, and reflects the network's ongoing strategy to create programming that's more accessible and relatable to new audiences. Syfy will continue to celebrate the traditional roots of the genre, while opening the brand to accommodate a broader range of imagination-based entertainment.
"Without abandoning our legacy or our core audience, we needed to cultivate a distinct point of view with a name that we could own that invites more people in and recognizes our broader range of programming with literally something for everyone," Howe said in a statement. "Syfy allows us to build on our 16-year heritage of success with a new brand built on the power that fuels our genre: the imagination. Syfy ushers in a new era of unlimited imagination, exceptional experiences and greater entertainment that paves the way for us to truly become a global lifestyle brand."
Syfy—unlike the generic entertainment category "sci-fi"—firmly establishes a uniquely ownable trademark that is portable across all nonlinear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, including Syfy Games, Syfy Films and Syfy Kids.
Additionally, as the channel's footprint expands rapidly around the globe with the launch of more international channels, Syfy meets the need of a globally relevant, trademarkable brand that stands for something unique to the brand in each territory.
The new brand evolution will launch in July, in tandem with the premiere of the new scripted drama Warehouse 13 on air and at SCIFI.COM, backed by an aggressive marketing campaign, which will kick off this spring.
(SCI FI Wire's name will not change as a result of this new branding.)
http://scifiwire.com/2009/03/sci-fi-...-to-become.php
That channel sucks, and their original content is horrible (especially those movies with their amazing special effects). I only watch that channel when they show real movies. Changing the name won't make a difference, and although I think the strategy is borderline lame, it happens all the time and nobody truly cares.
Calling crap poop doesn't make it not crap?
I'm even somewhat of a Sci-Fi fan in general, and I can't stand that channel. Who wants to watch marathons of old Hercules and Babylon 5?
At my house we watch the Sci-Fi channel for exactly that reason. For the crappy movies, even crappier effects and even more horrible acting. It makes our Saturday afternoons go by faster.
Yes!!
Why does the new name give me a vague connotation with venereal disease?
Your boyfriend is doing it wrong.
Syfy Original Series:
Gone, O Rhea?: Set in a future society on another planet that mimics the 19th-century American South, a man searches for his lost love across a wartorn interstellar landscape.
Clam-Indians: Humans travel across the galaxy to colonize a planet, and encounter an indigenous nation of semi-nomadic mollusks.
I'd watch Clam-Indians.
Gone, Oh Rea? sounds like an instant classic.
The only thing worth watching on Sci-Fi are the reruns of LOST.
There is also the greatness known as Battlestar Galactica.
Not in my house.
Your house sucks.Not in my house.
No doubt, but I fail to see the point of changing the iden y of the whole channel right after the series finale of the show that has gained you the most notoriety. Bad planning IMO.
Let's see...my house sucks and I'm stupid, anything else?
Every once in a while, Sci-Fi shows an entertaining zombie flick, and they redeem themselves.
For the most part, all they do on weekends is show countless, unwatchable, straight-to-video (or television) movies about mutant reptiles, mutant insects, mutant bats or mutant sea creatures, and then their credibility goes right down the ter again.
That Chiller channel isn't any better either.
Monster Man was awesome.
They need to start showing Incredible Hulk reruns again.
You're re ed.Let's see...my house sucks and I'm stupid, anything else?
and probably doesn't drink Shiner, either.
I'm a little crazy, but not re ed.
You're correct, I don't drink Shiner. I gave up beer.
That's just crazy talk.
Actually, I gave up on the stuff too.
I drink mainly wine.
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