Depends on each individual product, but yeah -- there's almost no reason at all to buy name brand cereal, hot or cold. Condiments, too. Other foods can be hit or miss (turkey and ham slices for sammiches are way too salty for instance), but HEB/HCF is generally good stuff.
The one thing store brands could never get quite right is Dr. Pepper, but I pretty much gave up on caffeine so who cares?

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