Bob Ryan, the Vice President and editor-in-chief of NFL Films, coined this for the Cowboys in 1979. After preparing and editing the team’s 1978 season highlight film he had to come up with a le for the film. [7] He was quoted as saying:
I wanted to come up with a different twist on their team highlight film. I noticed then, and had noticed earlier, that wherever the Cowboys played, you saw people in the stands with Cowboys jerseys and hats and pennants. Plus, they were always the national game on television.
Cowboys fans did not come up with the nickname "America's Team."