Actually, hacking servers normally has a much higher reward ratio.
Take spammers, who are a good chunk of the people trojaning machines these days. Servers are much more likely to be on a very good network connection, along with being expected to send loads of mails everyday.
Or take credit card thieves. If they manage to hack into, say,an Amazon server they can potentially compromise millions of cards, as opposed to get a couple off a PC.
Thus the reason servers are much more heavily monitored.
And BTW, the tracing part is quite relative. We have daily hacking attempts that we traced all the way to China and Russia. Finding the people behind those addresses is a completely different ballgame.

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