I do however think the 2-3% marketshare windows lost during the vista age is gone for a long while, if not forever. Mainly because Macs last a while, and for a dumbass average consumer, I do believe Mac OSX is a better product than Windows(only using vista/XP as my basis, I've yet to give 7 a try). Most people who take the plunge and spend 1k on an apple laptop coming from XP/Vista are coming for a reason - the number one reason? They want something that isn't virus/spyware prone and is easier to use.* I'm sure windows 7 solves this problem, but it'll be a while until the people who converted will get a chance to see this. In fact, if you look at apple's new ad(you've said that before PC), it's already trying to pre-empt anyone trying to reason themselves into going back to windows for windows 7 for that specific reason(virus protection/ease of use)