Run plays specifically for him to finish at the basket or get in the paint... whether it's coming off of multiple screens and slashing, posting up against smaller or slower players, whatever must be done. But we need to actively involve him in the offense, not necessarily wait till he involves himself. He doesn't have to be the first option to run a play for him. It shouldn't be "the Spurs vs. Jefferson" out there, which it's looking closer and closer to. Add in the fact that he's routinely playing out of position and it's been a recipe for failure. Letting a guy who's unexpectedly being turned into a spot-up shooter try and shoot his way out of it is lazy coaching IMO. Draw a friggin play for him, and literally try an execute till it happens. If it takes 4 tries, so be it, the inclusion of Jefferson into the playbook is too important to give up on.