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ChrisRichards, have you gotten your Kobe jersey yet?
Jersey Sales Provide a Measure of Player Popularity
SportingNews
Every NBA player wants to win an MVP award and/or an NBA championship, but the true test of popularity comes in another area: jersey sales. If the league is ultimately a business, then jersey sales prove which guys are the hottest products around. It’s a test of who is a PS3 and who will be forced to fend for himself against an army of feral Furbies in a city dump.
Today, the NBA released its list of top-selling jerseys for the 2009-10 season as calculated at the NBA Store in New York and on NBA.com. The top 15 players:
1. Kobe Bryant
2. LeBron James
3. Kevin Garnett
4. Derrick Rose
5. Dwight Howard
6. Dwyane Wade
7. Chris Paul
8. Paul Pierce
9. Kevin Durant
10. Carmelo Anthony
11. Nate Robinson
12. David Lee
13. Brandon Roy
14. Pau Gasol
15. Rajon Rondo
The NBA released a similar list in January covering all of 2009, but there have been some important changes in just a few short months. One is that Kevin Durant has shot from No. 15 to No. 9, which reflects both his excellent season and the growing appeal of the Thunder as one of the hippest teams in the league. It’s also interesting to see that while Steve Nash and Shaquille O’Neal have dropped off the list, Kevin Garnett has maintained his place near the top, actually moving up from No. 6 to No. 3. His skills may be deteriorating, but the name recognition remains.
As usual, the names of Knicks and Celtics dominate the field even as the Lakers remain the most popular team overall. David Lee and Nate Robinson are not two of the most popular players of the league, but they are in a city (or, in Robinson’s case, was in a city) where most Knicks fans do their shopping at the NBA Store. Plus, as much as I like Rajon Rondo, it’s unlikely he’d be on this list if he played for another franchise.
Please note that while LeBron is now the consensus best player in the league, Kobe stays at the top of the jersey heap. That’s because of the relative size of their markets, pure and simple. Clevelanders, make sure LeBron doesn’t see this list. It could be your only hope of retaining him this summer!
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Top 10 Most Popular Team Merchandise
Rank Team
1. Lakers
2. Celtics
3. Cavs
4. Bulls
5. Knicks
6. Nuggets
7. Magic
8. Heat
9. Spurs
10. Suns
Bryant keeps crown as NBA's top-selling jersey
By Official Release
NBA.com
ChrisRichards, have you gotten your Kobe jersey yet?
No wonder Lebron is itching to change his number. Kobe's been # 1 for the last 4 years.
Nope. Eddie Jones # 6, mitc and ness jersey. Only Laker jersey I ever had.
nice to see durant crack the top 10
Sadly... he bought 3.
One for his Chris persona, one for Miami, and one for Harlem.
Those Thunder Jerseys are ugly though.
obsessed!!!
David Lee? Nate Robinson? I know it was explained how that happened but wtf? It still doesn't add up to me.
I'm more shocked that a white person cracked the top 15
Let's see, Kobe plays in LA which is a huuuuge market. LeBron plays in a small/mid market, where the entire population could fit in one nook of LA. Do the math.
No mavs players or team in there. Not a surprise though really. White people jerseys don't sell. lol
Market size helps, but it has nothing to do with this ranking. Chris Paul plays in a smaller market than Paul Pierce and Pau Gasol and he spent most of his time in street clothes this season but he's way ahead of both.
Kobe's much more charismatic than Lebron worldwide. There's nothing to dispute there.
how the is garnett still that high on the list. and who the buys a nate robinson jersey?
I got the greatest PF jersey yesterday
#41
12. David Lee .... sons wow a whitey is in the top 15. how did this happen?
New York. That explains it.
Are you re ed or just dumb? You just said market size helps, and then said it had nothing to do with the ranking. Of course market size has something to do with Kobe selling more jerseys.
Outside of Boston, no one likes Paul Pierce. And Pau Gasol, well, he's freaking Pau Gasol. Pierce and Gasol are nowhere near the level of popularity as Bron, Kobe, and Paul. Chris Paul is a young, up-and-coming player who is one of the most popular players across the entire country.
the only time deron williams isn't ahead of chris paul in a list
god bless
LOL son Williams will never be ahead of Paul in any list
I was actually speaking in terms of the 1-2 spot. Marketing does help other players who does'nt have superstar appeal, thats why you see David Lee and Nate Robinson there. But in cases of Kobe and Lebron, the leagues top two cash cow, their market size is irrelevant in jersey sales simply because these players were also marketed heavily by various endorsers. Kobe or Lebron will top the charts regardless where they play, because of who they are not where they play.
There so many variable factors that needs to be taken into consideration not just market size. Players like Iverson and McGrady (Orl) ranked higher than Kobe and Shaq at the height of their championship days, so that pretty much throws your "market size" argument out of the window.
Yet he claimed the # 1 spot in jersey sales even before he won a championship? No one likes KG but he ranked third? Weak argument from your part.
Great argument.
Correct....I am obsessed with making you look foolish for being obsessed over a player from a team you are not even a fan of. Touchee!
good. kobe will be the best seller in jersey for few more years even in lebron changes his number. kobe is just more popular than lebron.
That's because Lebron is a thug. Though for the most part thugs sell well but Lebron is one of the pussy thugs. lol Like Carmello.good. kobe will be the best seller in jersey for few more years even in lebron changes his number. kobe is just more popular than lebron.
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