I think the general US population (and the marketing companies) are waiting on a soccer "stud" that they can rally behind as a 'superstar' (bandwagon style, marketing wise, etc...) ... it's the pattern they seem to embrace for all of our sports... (Jordan, Tiger, Montana, LeBron, Jeter, Rod , Manning, etc...)
Donovan, as good as I believe him to be, is not quite there....
Freddy Adu, the much hyped hope for US Soccer, was much ado about nothing.... and Davies' untimely accident was tragic both for him and for the US Soccer Federation...