Back in the 60s-80s it was personal, not business. The money wasn't near as abundant and invested as it is now. The NBA brand is now of utmost import. It's all about business now. No way they let Bryant waltz thru the playoffs with that finger back then. Now, it's understood/hands off. What's good for Bryant is good for everybody.
Nobody is exiled. Not Iverson. Not Marbury. Nobody. Everybody has a place at the table. The most vile of acts are condoned (i.e. Bryant's rape).
The rank & file and management are in league with one another, and Media is out front with talking points & marching orders direct from Stern & New York.
Deviation is not permitted. Media keeps it pure and impartial, and the heat turned low so everybody is making money.
Nothing is to impede the take.