So, you're against businesses not wanting to alienate consumers that might feel like they're being hit over the head with Christmas at the shopping counter? Theirjob is to make the most money by accomodating the most customers, and if saying "Merry Christmas" spoils the shopping experiance for some people, I don't see why you'd take your money elsewhere based on that alone - sounds fairly anti-capitalist to hate on businessess that try to accomadate the tastes of its customers, and thus would be anti-American.