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It's different. Tim Duncan comes off as more the quiet rather than humble type.
I'm glad Duncan stayed true to himself and hope Durant does the same. The NBA will be better for it.
Kevin Durant Wants Endorsement Deals to Come to Oklahoma, But He'll Need to Drop Tim Duncan Act
by Nick Coman
Do you know who makes Kevin Durant's shoes?
For somebody suddenly anointed as the best player in the NBA, surprisingly few people probably know the answer to that question, and Durant isn't looking to go out of his way to change that -- literally. Instead, Durant wants companies to come to him.
"I don't want to sound like a prima donna. But if companies want to come out here and be a part of what I have going on, they're going to have to come to Oklahoma City," he told NewsOK.com.
Durant may be endorsing the likes of Nike, Gatorade and EA Sports, but his profile still seems surprisingly low. You can blame it on the fact that he plays in Oklahoma City, but playing in Cleveland never stopped LeBron James from being a megastar and money machine. The argument that he needs to be in New York or Los Angeles just doesn't totally hold water.
Instead, one of Durant's biggest strength's may be his real problem -- as far as becoming the superstar that most NBA alpha dogs are. He's too good of a guy.
His agent, Aaron Goodwin, described him in the glowing terms that many others have also given him, but they aren't totally on point.
"He's got a great personality, he stands for what's right and people love him," said Goodwin.
"He's a genuine kid and they're hitching their boats to him. And people love authenticity," he added.
Durant, though, is totally focused on basketball.
"I didn't get into the game of basketball just to get endorsements," Durant said. "I always want to put basketball first and that's what I'm doing. And stuff is starting to come my way now."
Add it all up and who does Durant sound just like?
Tim Duncan -- unselfish, humble, focused, content with a small market, arguably the best player in the NBA -- and Duncan never had the number of endorsements "come his way" that his play would have justified.
Simply put, being an NBA megastar is about seeking out the spotlight. You don't have to be in a huge market (it helps), but you have to want attention, to be a celebrity, to be an entertainer.
LeBron, Kobe Bryant, Shaquille O'Neal and Steve Nash are all clear case studies in such, and while most find the former two controversial and the latter two likable, there is one more humble, understated NBA megastar who has managed to maintain an understated image while becoming a celebrity -- Dwyane Wade.
Wade may not actively seek attention like the four aforementioned stars, but he's surely no Duncan either. He shows his passion with his actions on the court, and his image off the court is cool but low key. It all adds up to quite the healthy endorsement package -- including being the face of the Jumpman23 brand.
Durant may never be a Shaq or LeBron, but he could add a little "passion" and "cool" to the way he presents himself. Everybody respects humble and understated, but if Durant wants companies to come to Oklahoma City, he'll have to give them a little more D-Wade and a little less Tim Duncan.
It's different. Tim Duncan comes off as more the quiet rather than humble type.
Durant should stay exactly the same. Sure, his team-mates in OKC aren't gems, but Durant knows what he should do, and that's strive to persevere. moving to LA and NY, Duncan and Robinson did it here, Jordan did it in Chi, even Wade did it in Miami. So I say, screw the corporations, screw the big heads, do it the right way, with a humble heart.
Yeah, Durant needs to change who he is before he starves to death.
Durant is like Duncan I am sure, championships are all that really matter.
On a side note, I love that Duncan really only does HEB commercials with Manu and Parker.
A sampling of Duncan besides the HEB stuff. There are more adidas too.
Durant is doing it the right way, he doesn't need to drop any "act".
It's ironic that the author is arguing that the public, and therefore companies, are looking for a certain type of personality for a "megastar," and that Durant should therefore shift his behavior if he wants to gain endorsements.
He totally overlooks the fact that the media tends to promote certain types of personalities, and disregards the impact that kind of "hyping" has on the public. It's pretty damn hard to gain a following if you don't get as much media coverage, and ESPN, CNNSI, and writers like this guy give more coverage to the people who are louder.
Maybe, just maybe, he should look in the mirror and consider the media could help promote players who are quiet in the same way they do those who are loud, rather than asking guys like Durant and Duncan to change THEIR behavior.
Do your thing, Durant. You're good enough, and are actually outspoken enough (where Tim has just never been interested in public statements), to shift the paradigm.
Durant just needs to wash his face a little more, the endorsements will come..
What an awful article. He wants to focus on basketball...that's his choice. That's a good thing. The writer seems to have everything backwards.
OKC is who Kevin Durant is. He should continue worrying about basketball and leave the irrelevant to the media.
Agreed. The authors stance and write up are both completely ridiculous. I wish we had a league full of Durants. His personality and demeanor are exactly what so many players are lacking in todays NBA.
http://www.youtube.com/watch?v=zdQCW...eature=related
Look at Timmay delivering newspapers lol
http://www.youtube.com/watch?v=0clCR...eature=related
This one is jokes as well
http://www.youtube.com/watch?v=FLT0m...eature=related
Shaq is likeable?!?!?!?!??!
So the author wants Durant to be a ball-hogging, media-hogging asshole who throws his players under the bus ala Kobe Bryant...cool!
lol wade bein mention
Timmy had a lot of endorsements, this guy is misinformed.
Also, Tim has 4 rings. I think Durant would take that over a cell phone endorsement deal. But evidently this writer wouldn't. Maybe this writer works for the OKC chamber of commerce.
The writer of this article should be slapped.
Thanks for the commercials Duncan228
The NBA (like most professional American leagues) has turned into a league full of scrubs and clowns. It makes most of these guys extremely unlikeable, at least for me. Good for Durant for staying true to himself. He's one of the few young admirable athletes in this country
Double agree. The Durants and the Duncans are the very opposites of the Iversons and the Shaqs, who create a rugged image of the NBA that is certainly not positive in the normative sense.
I know this is practically blasphemy coming from a Spurs fan, but those sprite commercials got me thinking. IF Grant Hill wouldn't have had the injury problems that took away his prime watching he and Tim Duncan play together would have been pretty special.
They would have been an old school, fundamental force in the league, and given the young emerging star scorer in T-Mac probably would have had no problem getting a couple of rings. Would have been kind of cool to see a team that looked like they were from a different era dominate the modern league.
This author needs to be a little more good and a little less ty. Perhaps he should drop the "every other hype-obsessed writer" act.
Kevin Durant and Tim Duncan have nothing in common, Durant is a selfish punk who puts on a big act like he's a selfless team player when truth is he only plays for himself. The thunder will never go anywhere with this punk running the team, mark my words.
Not to mention the guy is overhyped to & back, put a good defender on him with some size and mobility and his entire game becomes fadeaway jumpshooting (and a poor one at that).
And finally there is Durant's "signature move", which is basically flailing himself into a defender's outstretched arm as if he's trying to shoot the ball when its obvious from his exaggerated contortions he is trying to get a cheap trip to the free throw line. He does this literally once or twice a game. There are a few other players who have done this (Paul Pierce comes to mind) but they do it only on rare occassions and only when a defender is playing too tight for their liking. Durant is the first player I've seen who has actually incorporated this cheap tactic into their regular arsenal. I literally LMFAO in last year's playoffs when Durant tried to throw his arms into Artest but Artest was ready for it and pulled the rug out and Durant was forced to throw up a wild shot which missed horribly.
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