I didn't contradict myself, I'll say it again: A gimmick is something that has no relevance or use. It's something companies make up to get you to buy their stuff. Is the name itself gimmicky, I don't know, but the feature it describes is not. Let's say for example that it would be impossible to distinguish between 350 PPI and 700 PPI, but the iPhone 5 had a feature called Retina 2 HD that was 700 PPI, that would be a gimmick.
As for 800x600 res on 17 inch displays, yeah nobody had any problem with it because we didn't know any better. See how many people want to use a screen that size and with that resolution now.
When I used to look at my 3GS I never thought, man this screen looks like , and neither did anyone else. So Apple is wrong for giving us something we didn't even know we wanted, but we love now? Why, because they gave it a name some people think is silly? We'd really stifle innovation if companies only gave us what we wanted.
What I said that you changed was that it didn't matter what it was called, it is a beautiful display and that's what sells it.
What I was saying about sunlight wasn't about direct sunlight, you misunderstood what I was trying to say.
The resolution in and of itself doesn't make it high res, what makes it high res is that it's on a 3.5 inch screen, when you do the math you wind up with 326 PPI, if you didn't bother to mention the screen size, or do the math you'd miss the point entirely. 640x960 on a 17 inch screen isn't the same at all, so it's worth noting.
The iPhone 4 display is nicer than the EVO's. It's not as big of a difference as say the 3GS, but it's still nicer.
And, I didn't even mention how nice it looks with the space between the touch screen and the LCD eliminated, which is really what that comment about driving in my car was about, at least in part. Because of that change, what ever is on your screen actually looks like it's ON your screen, not behind it.

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