Because the Pac's TV deal is worth double what the current Big-12's is worth, and even with the LHN, Texas by failing to join the Pac and share revenue still costs itself money. Also, the stability of the Pac vs. the instability of the Big-12.
And as far as joining a conference for finding a home for their non-football programs and Olympic sports, the Pac is the best conference overall and by miles.
If it's only about control, it's smart. If it's about anything else, I think they lose money, both shortterm and longterm, and maybe miss on an opportunity to be a part of a stable and dominant conference overall, one with the most overall le success in all athletics, a strong commitment to academics, and the biggest TV deal in the history of big TV deals, I'm not so sure.
Sacrificed the future on the altar of the immediate, and, in the process, may have burned enough of a bridge to not have the favor and good will they would have with the Pac in the future when they need the Pac should/when the Big-12 in whatever format falls apart. Pac will always take Texas, but it might means even less control and fewer minor concessions than they were willing to give Texas this time around.![]()


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its just not the same as the annual face ing at the hands of UT! 