How is this an owners lockout? If I'm the boss and youre the employee, I make you an offer. If you reject the offer then you are holding out for more money. Lets take Hollywood for a second, which is a much larger industry than the NBA. Do you think a production company would split fifty percent of its revenue with the actors? no. Then you might say, well, the people spend their money to see Brad Pitt or Will Smith, and if those guys weren't in that movie then it wouldn't be as successful. That's true to a certain extent but keep in mind that it is Hollywood that uses it's media machine to build these actors up to make you go and see them. Just as it is in the NBA, there are only a few big names that carry the entire industry. The rest of the workers in the union are just getting over like fat rats. This is what the owners are fighting against. They front all the money, take all the risk, and are expected to take less than 50%. And, they have to guarantee contracts no matter what.
That business model would be fine if every player had the star power of a Kobe Bryant, but that's far from the reality. So here is how Hollywood deals with its employees. You have these actors out there that are so greedy that they expect twenty million up front and twenty percent of the gross ticket sales. As long as they can bank on that actor they give him what he wants, but the moment he doesn't produce results they throw his ass out in the cold and build up another nobody to force feed the public. The NBA doesn't have that liberty, although they should, but these owners grant these star players 6 year deals, then every player that thinks hes as good as the next player wants the same deals. The owners are at fault for allowing it to get out of control, and now they have finally come to their senses and want to reel it in. They players have their nerves to compare this to slavery. Slaves didnt get paid, yet these players are overpaid. The owners front the dough and take all the risk. They have a right to earn a profit, a substantial one at that.