Forget the logo on the vehicle. Focus on the engine and the drive train. Engines are made of certain materials and they all work pretty much the same way. So it usually comes down to what lubricant the manufacturer has settled on, what coolant they develop, what emissions systems designs they incorporate and what shortcuts they took to get there.
Engines are all about lubricants and lubricants are all about thermal breakdown. That kills most engines, even the older ones.
Good oil bypass systems and synthetic blends will allow engines to run far longer with much less friction induced heat, and good oil coolant systems will allow that blend to maintain it's viscosity far longer than dinosaur oil. That's just the engine.
The drive train is similar, but you have to have one that's built in tolerance with the torque of the engine, and some manufacturers push the envelope to both save costs and to advertise "best in class" for rear wheel horse power and torque, often at the price of increased service intervals and higher failure rates post-warranty.

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