Sure but if you're going to critique the media on covering stories that aren't important this is not the place to start. There's so much more useless crap that is reported on and this story is emblematic on our countries struggle right now with civil rights.
If I were to frame the arguments I've read here in the context of Jackie Robinson they would fit. Who cares right? Its just a game. But looking back, I don't think anyone here would reduce the significance of that event in our countries history.
Well I doubt this will end up being as large as that, but I do think its the first time I can remember of a boycott of this type having a successful outcome regarding a large corporation in the US. Furtheremore, the fact that it was successful in the face of "Chic Fil A appreciation day" makes it even a bigger issue.
sexual rights have come a long way in the past couple of years and I do think this is one place where we're witnessing history in the making.