That photo hadn't appeared on the internet—at least, not to Reba's knowledge. She had taken it in December 2012 and sent it directly to an old high school acquaintance. The two hadn't talked since graduation, but the classmate, whom Reba remembered fondly, contacted her on Facebook with a somewhat convoluted request: His cousin had been in a serious car accident, and he had seen her photos before and thought she was pretty. Would she be so kind as to take a picture of herself holding up a sign reading "MSMK," to put in a slideshow to support the cousin's recovery? (He didn't explain what MSMK meant, and Reba still doesn't know.) Baffled but trusting, Reba made the sign and sent along the photo.