LOL at the twisted logic that people talking about something means that they are envious. The Kadarshians, and earlier Lohan and Hilton were talked about non-stop, not that people really care about them or were envious about, it's because of the absolutely ugliness of the situation, like people slowing down to watch a car-wreck.
The Lakers, after all the gloating that were done over the summer, is falling flat on their faces, people aren't just slowing down to watch any car wreck, they are watching the car wreck of the guy who was tailgating every body else on the road and cutting you off and giving you the finger because you weren't going 50 over speed limit. And yes, it's a fantastic feeling, known as Schadenfreude.