Why did the old AFL succeed? It was because they signed a ton of players from Grambling, Texas Southern, Southern U, Jackson State etc. Yep those HBCU schools.
When the Jets beat the Colts Namath had black backs Matt Snell and Emerson Boozer, the Colts had two slow white cats..Tom Matte and Jerry Hill.
The NFL had few black players way back when while the AFL was full of them. Yep, a more exciting brand of football because of the speed.

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