A lot of people know about statistics - not many understand how to apply it. A lot of people know about sports - not many understand what goes on at a high level. And almost none of the people who try to apply statistics to sports know what the they're talking about. It's that simple.
Anyone who's played compe ive golf knows that there are days when the cup looks as big as a dinner plate. You feel like you can make every putt, and you DO make far more than normal. Baseball players see the ball larger and slower than normal. And basketball players talk about the hoop looking like a washtub. Maybe it's a matter of physical and mental abilities being at their peak at the same time. A lot of people have tried to quantify it by talking about "biorhythms". Nobody knows. But on certain days, the game is just easier than normal. And on those days, more shots go down. No "maybe", no illusion, no fallacy. The shots fall. Call it a "hot hand" or whatever you want.
As for the math? One guy shoots 3's at a 30% clip for an entire season - another shoots them at a 40% rate. What's the difference? Could be any of dozens of things. Most likely several small things. But if you watch a random guy put up a 3-pointer, do you know whether the ball had a 30% chance, or a 40% chance of going in? Nope. You can only tell that by looking at his season statistics. Observing, you can only see that it went in, or didn't go in. Now... suppose that the 30% shooter is "feeling it" physically and mentally, and shoots the ball EXACTLY like the guy who shoots at 40%. When he puts the ball up, is there any way you can tell that his shot is 33% more likely than normal to fall? (A 10% increase is 33% of his normal 30%.) Nope. The shot either falls or it doesn't. And at the end of the night, if he goes 4-10 instead of his usual 3-10, could you tell that it's because his stroke, and his confidence, were both better that night? Nope. Guys who shoot 30% have 4-10 nights, just like they have 2-10, or 1-10 nights.
If you've ever played sports at a moderately high level, you know when you see a guy who is in the zone. The bat looks like a toothpick in his hands. When he does miss a putt, it catches the lip and looks like it's going in. His shooting stroke looks smooth as silk, and maybe he's elevating a little more than normal without seeming to try. But even guys who are in the zone get tired - see: Curry, Steph. And even guys with a "hot hand" don't make them all.
Athletes get in the zone. Period, end of story. No mis-applied, non-sequitir math formula can change that. And the pencil-necked, no-sports-playing mathematicians can kiss my ass.