if their ownership and management is smart then they will unload Cam and move on. that is if their main concern is to win a championship. now if their main concern is to receive undeserved media hype by supporting the agenda, then by all means continue with the Cam Newton experiment.
if they give Newton the typical "20M+ per year" contract that seems to be the norm nowadays then it could go down as the worst contract in NFL history surpassing JaMarcus Russell's contract with the Raiders. it would kill the Panthers franchise for at least the next 5 years.