The star system is what works in the NBA, and what makes it a viable, unique product. You can't sell the casual observer on the mid 2000's Spurs or Pistons--they played great fundamental basketball but that is not marketable and worth the price of admission. If that's your selling point then you'd be better off just watching Duke play at the collegiate level. and don't give me this that "it's what sells because that's what Stern forced down our throats," bull . The 70's NBA sucked long and hard.
In no other major sport is the talent of an individual as vital to a team's success as basketball. There's less players on the court at one time than any other sport, so naturally any superior athletic talent is going to shine. It's part of the reason why deep down a lot of us didn't want LeBron to leave Cleveland--or wish he would go back or somewhere else--b/c I wanna see him drop 50-burgers every night instead of passing it up to scrubs. I can't fault him at all for trying to win, but now that he's done it I wanna see him score at will while he's still at his physical peak. It's part of the reason why mid-2000s Kobe was so fun to watch...any night you could witness a scoring binge like no other. That bumped the NFL playoffs from the front page with one game--and that's what's awe-inspiring about NBA talent. Not 4-down and that boring bull they tried peddling in SA. Insane talent/athletic ability is what's worth the price of admission.
Stars saved the NBA, and props to Stern for fostering that.

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