Pollan has an interesting take on genetically modified foods. The promises behind GM foods — much less need for pesticides, much higher yields — haven’t come true save in isolated cases. But they have driven a massive change in food production. "What genetic modification of crops has given us is dramatic consolidation," he says. "Monsanto has used the huge profits from Roundup Ready seeds to buy up a sizable portion of the seed industry."
This is something, Pollan says, that you see again and again when you look at which food innovations get attention — and funding. A close look often shows that the problem being solved wasn’t a problem in how we grow food, but in how companies grow profits.
Wall Street wants these companies to grow by at least 5 percent each year. But America’s population only grows by about 1 percent each year. There’s a "key fact" you need to know to understand the food industry, Pollan says: Wall Street wants these companies to grow by at least 5 percent each year. But America’s population only grows by about 1 percent each year. That is — or at least was — a problem.
"For a long time people in the industry thought it was impossible to get people to eat more," Pollan says. "They called it ‘the fixed stomach’ and they lamented that, unlike in the shoe business where you could get people to keep buying more kinds of shoes, you couldn’t get people to eat more. Well, they’re to be congratulated. They solved that problem. Capitalism is very powerful. It solves problems. But it solves its own problems, not always our problems."
Take Golden Rice, Pollan says. That’s a genetically modified rice meant to address vitamin A deficiencies in the developing word. "That’ll be terrific if they ever get it into a field," Pollan says. "But it’s important to ask whether you spend $300 million on Gold or encourage them to plant squash or greens in pots around their houses or around the edges of t fields."
"Sometimes there’s a really boring way to achieve the same thing. But we tend to love solutions that have intellectual property attached to them that someone could profit from."
http://www.vox.com/2014/4/23/5627992...much-influence