There is, undoubtedly, the practicality at this point that the NBA now has two marquee franchises in what is no worse than the 2nd most desirable media market in this nation and likely has grave fear that the owner of one of those franchises -- a known lothario and cheapskate who's primary interest in owning a team has long seemed to be only the self-aggrandizement he gains from it and the long-term investment it represents (but, until recently, not so much with winning or even being compe ive) -- will revert to past form and deprive the league at some point down the road of the enviable position it now finds itself in by making one of LA's teams undesirable again. I'm sure there's opportunism here to find a more aggressive owner who can likely maintain the compe iveness of the Clippers over the long term; that would certainly be in the league's best interests, one would think.
I don't think that's the sole basis for Sterling's discipline, but I think it would be foolish to believe that it isn't a cir stance that's been considered.

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