Americans overrate quite a bit the popularity of foreing players playing in the USA. Just because you know who that person is it doesn't mean that that person is any more famous than other celebrities playing or doing their thing in other places, tbh.
I always laugh my ass off when I hear or read things like "Ginobili is like the most popular person in Argentina right?".

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More seriously, Jaques Brel (legendary singer) is belgium and were one of the most popular personality in france. I even doubt casual sports fans know that he is born in Belgium.