AT&T Says It Will Match Google Fiber's Speed & Pricing, But Only If You Allow AT&T To Spy On You
After the press release gets done insisting that AT&T "moved quickly to bring more compe ion to the Kansas City area" with a 1 Gbps offering for $70 a month, quadruple asterisked fine print explains that to actually get this $70 price point, you have to agree to opt-in to AT&T's "Gigapower Internet Preferences" program:
"U-verse High Speed Internet 1Gbps: Internet speeds up to 1Gbps for $70 per month****, includes waiver of equipment, installation and activation fees, and a three year price guarantee...**** U-verse with AT&T GigaPower Premier offer is available with agreement from customer to participate in AT&T Internet Preferences. AT&T may use Web browsing information, like the search terms entered and the Web pages visited, to provide customers with relevant offers and ads tailored to their interests."
Assuming the company's Kansas City pricing mirrors its Austin pricing, if you choose to opt-out of this particular brand of snoopvertising, you'll need to pay $100 a month. That's right: even when faced with real price compe ion, AT&T can't help but be AT&T -- and try to charge users a $30 premium just to opt-out of a behavioral ad program. AT&T's Internet Preferences FAQ can't be bothered to detail the technology used, though it's most likely deep packet inspection (you know, the kind of technology small companies like NebuAD and Phorm were absolutely destroyed for using).
https://www.techdirt.com/blog/netneu...ertising.shtml
$400/year NOT to be deep-packet snooped by ATT