Frankly, by now, I think everyone is aware that breast cancer exists and it sucks.
What most people are not aware of, however, is how many millions are dumped into dead end research. Westerners don't want to hear that estrogen and birth control contribute to higher breast cancer rates. They don't want to hear that women in the East or South have a lower incidence of breast cancer. They don't even want to hear what is now clear -- there is a ton of misdiagnosis and unnecessary surgery for breast cancer.
People are told breastfeeding has a material effect on lowering breast cancer risk. But the more accurate thing to say is that women with children who don't breastfeed are increasing their cancer risk. Straight up. Add in the higher level of estrogen from pregnancy, and then later ABC to the mix, and the cancer risk goes even higher. And they wonder why it has become such a scourge?
The professional feminists don't want to be "aware" of these inconvenient facts. They need to be downplayed for sure.
There are a lot of good intentions in breast cancer awareness, but it has also become a thriving billion-dollar business concern. Some of these folks would be out of business if a "cure" were ever found.