I think he means this interview, but it's a little ambiguous as to whether Pop was talking about a player:
http://hoopshype.com/2015/10/13/forc...regg-popovich/
"When it comes to dealing with the kinds of players who may become a problem, those kids as you mentioned who may have come from tough backgrounds, do you ever try to impart life lessons or lessons on character through basketball?
GP: Sure. I think it’s really important because it’s the right thing to do. We spend a good deal of time discussing politics, race, food and wine, international events, and other things just to impart the notion that a life of satisfaction cannot be based on sports alone.
We work with our players on things as small as how they talk to the media. Things as easy as saying, “I’m doing well” instead of “I’m doing good” when someone greets them. It seems like a little thing but it’s important. My daughter still gets on me about that all the time when I say, “Oh, I’m good,” and she says, “No, dad, you’re well.” It sounds better, like you really went to school and paid attention.
I think working on some guys’ speech and how they react to the media really helps them have a more productive life. We do things on our team board like vocabulary and state capitals to see who gets them quickest before we start practice, just to get the guys thinking. Through those kinds of exercises you may find out that somebody’s not included over and over.
When you finally figure out why – maybe a kid can’t read very well – you get him in the room and you get him lessons. You have a little bit of a tough day because he’s embarrassed as , but then the kid starts to learn how to read and feels pretty great about himself.
That kind of off-the-court stuff is so important.
GP: I’ll go to dinner with a guy and it’ll be the first time he’s ever eaten an oyster or the first time he’s ever had a glass of wine. Whatever it might be, you’re spending time away from the court.
Building those relationships is crucial, especially if you want to have an impact on someone’s life. Several people I’ve interviewed for Forces of Character have brought up the importance of coaching the individual, meaning, you have to know a person before you can truly influence them and get them to buy into your team’s goals.
GP: I’ve been doing this a long time, and one of my biggest joys is when somebody comes back to town with their kids, or one of my players becomes one of my coaches, and you have that relationship that you’ve had for the last ten years, fifteen years. It might be only three years in some guys’ cases, but the lessons they learned from you paid off – even if you traded them or you cut them. Years later they come back and say that you were right, that now they know what you were telling them.
I think all of that relationship building helps them want to play for you, for the program, for their teammates. Beyond that, from a totally selfish point of view, I think I get most of my satisfaction from that. Sure, winning the championship is great, but it fades quickly. It’s always there and nobody can take it away. The satisfaction I get from Tony Parker bringing his child into the office, or some other player who came through the program and now I hired him as a coach and he’s back. That’s satisfying.
You can’t just get your satisfaction out of teaching somebody how to shoot or how to box out on a rebound. That’s not very important in the big picture of things. If you can have both I think you’ve got some satisfaction. It’s one of the motivations. That’s the selfish one I guess, but it’s real."