Sorry, no idea who Kevin Williamson is, and not sure what you're talking about the movies (other than the female ghostbusters was probably bust (?), and the milking of Star Wars is ridiculous, but the market will respond to that).
The kneeling is strictly an issue between the NFL and the player's union. Leagues like the NFL or NBA, are more like a private gentleman's club than your prototypical publicly-traded company...

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"completely ignorant"
derp
