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the difference isn't going to be made at an individual level. that's the crap that's being sold.
ooh, you can help solve the water crisis by shutting the sink while brushing your teeth! that pales in comparison to water that is wasted on lawns. more than half of commercial/residential irrigation water goes to waste, too. you need macro solutions for a macro problem.
micro-level personal choices aren't going to shift the tide. they're good ideas, and i'm not suggesting people shouldn't bother. but to pretend that THAT's how we're going to fix things is just bull being spewed. all it's doing is shifting the guilt burden from the mass abusers to relatively impact-less individuals. its exactly the same bull as "why dont liberals just donate all their money to the government!"
