Who said anything about wishing? I know it's not going to happen. My saying it should is more so rhetorical.
He said fame and he's right. He was doing this 2 seasons ago (matter fact, by advanced stats this is his 3rd best playoff run), but the difference was, he was doing it as a Spur, which meant far less recognition.
This is where the media and this narrative they've created, particularly post '14, about Pop, the culture and "system" taking on a life of their own, hurts the Spurs. To be fair, they've done themselves no favors by playing along with that nonsense instead of shaming the media into giving their superstars and stars the proper amount of credit.
This is partially why no American superstar or star wants to be a Spurs (before you say Aldridge, he just wanted to live in San Antonio) and probably partially why the sleazebag brainwashed the s bag.