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IHC Movie 2012: Clever marketing to increase ticket sales
Aug 27, 2009 | Comments 0
More on the IHC Movie saga now that has been ongoing for quite some time. It has been reported that ‘The Ins ute for Human Continuity’ is nothing but a hoax and is designed to increase sales for upcoming Sony Pictures film ‘2012′.
As reported from Examiner, 2012 is scheduled to release in theaters on 19th November, and is another of those ‘end of the world’ type movies.
The IHC viral marketing strategy has come in for criticism lately, as some believe it has taken things too far, particularly with the lottery number scam that materialized recently.
On the other hand, you could see it as a clever marketing ploy by Sony and an ideal way to engage interest before the release of this movie.
Take a look at the full article over at Examiner and let us know your thoughts on it.
http://www.inentertainment.co.uk/200...-ticket-sales/
