I disagree with one of the points he was making...
The Spurs are not good at marketing themselves on the bigstage, and they never, ever have been, IMO.
With the exception of one brief period in the 80's they have never marketed themselves in Austin. I think they might rank 8th in popularity in Austin among the Texas sports franchises(to be fair they do show the Spurs games here over Rockets and Mavs, usually, but it would change in a second if the Spurs weren't winning)...Right after all the Dallas and Houston teams(and UT)...they have never done much to capture their surrounding market outside of SA, they have never done anything to capature the Austin market, other than holding a few exhibition games here 15 years+ years ago.
As brilliant as the Spurs have been, in terms of winning, for virtually all of their history...they have been lousy at marketing...
There is no Tex Scrammm in the Spurs history...so I don't think the Spurs lack of popularity is all due to the citizens of this area, a lot of it has to do with the Spurs just being marketing re s...It's amazing how naive they are, it's almost like they think the all the Cowboys had to do to becomes so popular was to win, and it's equally amazing how they are squandering this once in a lifetime opportunity to build a worldwide dominating fan base....