I have no problem with fining and suspending guys for leaving the bench, but if it occurs during a playoff series, roll it over to the regular season and give it some teeth with regard to more games to sit out and more money to fork over. The rule has been beneficial in helping the refs keep order, but Stern and Jackson couldn't have anticipated a situation such as this when they implemented it. They need to give themselves a certain degree of flexibility in meting out punishments, because by following precedent, they have swung the series to the Spurs over a sequence that was initiated by an Horry cheapshot.
If I care about my product, I'm not going to diminish it.