I wouldn't see a problem with it, so long as the "SPURS" is still the dominant part of the uniform, and the owners are able to pass at least some of the profit along to the fans.
For example, I do not particularly enjoy paying $10 for some popcorn and a drink. With millions comming in off the adds, there would be less of a need to rape us for cash via the food.
There comes a point when the potential profit of a situation outweighs the morality of it. Something tells me NBA owners wouldn't pass on a few hundred million just to keep the NBA "like the good ole' days."

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