I've watched a ton of the IST games, and think they've been great. I think it'd be to cool to add one more reward-- an extra draft pick at the end of the first round for the eventual winners. This way, winning the tournament has real ramifications down the road, beyond the present. As it is, it's good for bragging rights, but other than that it doesn't have too much cred... like, no one's going to say an In Season championship is equivalent to half a regular championship or anything like that. But if winning the IST gets you an additional draft pick and that pick actually becomes a useful player, that could be a subtle enough variance that puts a team over the top in terms of winning a real championship.