That's not it at all.
My buddy whose bachelor party I had to rescue due to his lame ass best man told us he didn't want strippers or a strip club.
We went anyway, and he had the time of his life. A couple of weeks later his wife went out of town to visit her folks and he dragged me to the same strip club to repay the favor.
It wasn't that he didn't want to go, it's that his wife was expecting him to. So he told anyone that would listen he didn't want to go, but said he wouldn't kill me if I dragged him to a strip club.
It's not that a guy doesn't want to, it's about plausible deniability.
Or in the case of the OP, this guy was probably just a pussy. He's one of those types that probably married the first chick to suck his , and he's destined to live a miserable life.