Umm...they played the Royals.
Still, the area has a LONG way to go with regard to support for their team. It's a sad thing, but there just isn't that much support for a team that has never won more than 70 games in its short 10yr history and has one of the lowest payrolls annually. But, if the Rays keep winning and aren't afraid to spend a little bit ($50M is a big improvement over $20), the fans will come around.
Bottom Line: I expect the Rays to be contenders for at least the next 3 or 4 years, and somehwere in that timeframe fan support is definitely going to turn around.

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