Along the same lines, Gallup has been caught red-handed fudging it's polling numbers to make McCain support appear to be on the same level as support for Obama...
In describing the poll's usefulness on MSNBC Tuesday morning, Gallup chief Frank Newport said..
"it's important to look at likely voters ... just to see under a scenario where McCain supporters are energized."
"Just to see a scenario where McCain supporters are energized";
so now Gallup is passing off speculation and hypothesis as accurate polling?
..................
Gotcha! Gallup Commits "Polling Malpractice" Startling New Info/Controversy on Poll
by Excelscior1
Wed Jul 30, 2008 at 09:08:49 AM PDT
.................There were many problems with the latest Gallup Poll, which has McCain up +4 vs Obama. But now with more information (buried deep into the 9th paragraph of USA Today's own write up), it only gets worse. It's potentially "startlingly" worse
It seems that Gallup according to writer Seth Colter Walls, "committed polling malpractice", when describing polling expert, Prof. Adam Abramowitz analysis, of Gallup/USA today's latest halting revelation.
Gallup fudged the numbers in more ways than we ever thought!
As for how "likely voters" were identified, USA Today reports that respondents were asked "how much thought they had given the election, how often they voted in the past and whether they plan to vote this fall." Fair enough. But the very next sentence raises even more questions about whether USA Today's effort is actually a snapshot of the electorate, as its website claims, or enters the realm of forward-looking hypothesizing. Buried in the ninth paragraph of USA Today's own write-up, they reveal that "McCain's gains came because there was an even number of likely voters from each party. Last month, the Democrats had an 11-point edge."
Abramowitz says this contradiction is the equivalent of polling malpractice. "It is simply not plausible that there would be an 11-point swing in party ID among likely voters or that there is now an even split in the likely electorate between Republicans and Democrats," he wrote in an email to the Huffington Post.
So sure, "under a scenario" where McCain's voters are energized at a level equal to Obama's and the national distribution of party ID is equal between Democrats and Republicans, perhaps it would make sense to see McCain with a four-point lead in a poll with a plus/minus 4 percent margin of error. But engineering coverage of a poll with metrics contrived to show results under a certain "scenario" sounds more prospective and hypothetical than the paper's stated mission of covering polls as momentary snapshots and "not forecasts of far-off election days."
As Newport said on MSNBC this morning: "The likely voters simply tell us that turnout could make a difference."
Linky
There's no horse race. Anybody who thinks there is needs a smack upside the head with a clue stick. We are living in a rigged environment.

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