Baron Davis on Jenny Craig

[SpursFanFirst]

OK...it's not hard hitting, but rather a lighter story...and hey, it's NBA related.

NBA Star Baron Davis: I'm on Jenny Craig!
http://www.people.com/people/article...228478,00.html

First, it was Kirstie Alley. Then Valerie Bertinelli and Queen Latifah. Now, Jenny Craig's got a new famous recruit – and it's safe to say he's kind of a big deal.

A really big deal. Baron Davis, the 6' 3" L.A. Clippers guard, is the new man on the Jenny plan, PEOPLE has learned exclusively.

Inspired by current spokeswoman Latifah, Davis, 29, started the plan at the beginning of August to get in shape for basketball season.

"I know Queen Latifah, and when I saw her out there using it, I thought maybe I could use it, too, to work on my health and fitness goals and inspire others," he tells PEOPLE.

During the NBA off-season, Davis let his fitness slide. "In the off-season, it's kind of hard to maintain day-to-day," he says. "I don't want to get up and cook. And when I pig out, I'm the type of person where there's no limit to what I can do."

His favorite pig-out food? "Definitely Mexican," he says. "I go to Pinches Tacos in L.A., start with a carne asada burrito, and work my way down the menu."

Some Teasing
Despite some initial ribbing from friends when he signed up for the plan, Davis says he's inspired some of them to join, too.

"They were like, 'Huh? Why is Jenny Craig in your fridge? Why are you eating this?' But then I'd be at a friend's house and have my weekly check-in call, and they saw how serious I was about it and it helped."

And Jenny's not just for women, he says: "Men should take a page out of a woman's book – because they're a lot smarter than we are!"

Davis even made best friend and producing partner Cash Warren – husband of Jessica Alba and father to 3-month-old daughter, Honor – try a Jenny Craig meal. "Cash came over once and I 'cooked' for him. I put a meal on a nice plate. I looked like a gourmet chef!" he jokes. "But Cash knows I can't cook like that."

While he won't reveal how much weight he's lost on Jenny Craig until a press conference in L.A. on Friday, Davis says he feels "great" and has "a lot more energy."

He starts practicing with the Clippers this week.

[koriwhat]

money talks... he ain't keeping an athletes build by eating jenny craig. i've had the misfortune of having to eat jenny craig meals back when i was a kid cause that's all my mother would stock pile in the freezer. those meals can't even squash a 10 yr olds appe e let alone an athletes. i'm calling bs on davis being such a jenny craig enthusiast other then the fact that he is their new spokesperson and is gonna bank off of this in the end.

[Dex]

Yeah, this is nothing but a sellout by BD. There are about 8000 ways a person can diet or lose weight, and something tells me a professional athlete should be privy to at least a few of them.

I bet the only reason he's doing it this way is because Jenny Craig is lining his pockets for the pounds he drops.

[1Parker1]

Does he think he's going to have the energy to stay on the Jenny Craig diet and play for 30-45 minutes in a game during the season?

[1Parker1]

And do the Clippers not have a nutritionist or trainer of their own to help Baron in the offseason?

[pauls931]

I heard his ass is so big he doesn't need to wear suspenders.