I can talk at length too. I've worked for a company that provided coverage to those small companies like yours. We didn't cover individuals. They are two completely different things.
In looking for coverage for 31 families, you have more pull than someone shopping for insurance on their own. Company coverage is a lot different than self coverage.
Maybe you're different, but the companies that we covered were in the dark and confused about the way we functioned and we went great lengths to keep it that way. The less they knew, the better.
I was standing in line to pick up a prescription for my wife yesterday, and the lady in front of me had self coverage. 4 out of her 6 prescriptions were not covered by her plan. I couldn't help but over hear since I was stuck in line behind her for 30 minutes while they called her insurance company.