The Beatles frequently set the trends in music and style. Revolver, Sgt. Pepper, White Album. A lot of unique stuff, rock-based but with lots of unconventional sounds and instruments.
In the mid-to-late 60s music oozed with Pschodelia with lots of hidden meanings as drugs began to proliferate in society, particularly impacting teens and young adults. The Beatles, Jefferson Airplane, The Doors, Jimi Hendrix, and later Led Zeppelin all pushed the edge to an extreme...each in their own way, with their music. It was different from the protest music, important in it's own right, that was popular. Heavy Metal pushes the edge...making some of the creations in the 60s seem primitive, almost campy...but metal is still an extreme concept.
Today's metal, especially death metal, pushes the line so much...it almost becomes humor and parody to some of its performers.
Where does it go from here? It may be interesting, or disgusting, depending on your point of view in the coming years.
I've never seen an explanation for why John used the sign in the photo but you might be right if you said, "The Devil Made Him Do It".

appeared in one of the first Beatles pictures in which the band promoted the upcoming "Yellow Submarine" animated movie. Since the Beatles changed appearance often and were one of the most photographed icons of the '60s, it is possible to date the photo between June and October of '67. "Yellow Submarine" was being animated between '67 & '68, so the cartoon image of John flashing the heavy metal sign can also be verified date-wise. Although the film "Yellow Submarine" was released in 1968, the vinyl album (on which one can clearly see Lennon displaying the sign) was not released in the U.S. until 1969. But that is still years before Ronnie James Dio or Gene Simmons!
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